OpsPal for Marketo

Marketing automation operations with full API governance and campaign intelligence.

30 specialist agents for campaign management, lead scoring, email deliverability, program architecture, and Salesforce sync. Includes rate limiting, quota tracking, error recovery, and a continuous observability layer.

30 agents 35 scripts 30 commands 19 hooks

What the Marketo module covers

From instance discovery to production campaign management, with governance at every step.

Campaign Management

Smart campaign creation, trigger and batch campaigns, complex automation flows, and programmatic CRUD operations via REST API.

Campaign Diagnostics

Triggers not firing, flow step failures, leads stuck in status, token resolution errors, engagement drops, and deliverability problems.

Lead Scoring

Behavioral and demographic scoring rules, score decay campaigns, MQL threshold triggers, and scoring model documentation.

Email Deliverability

Deliverability audits, compliance checks, engagement trend analysis, bounce rate monitoring, and email performance reporting.

Program Architecture

Program hierarchies, channel configuration, token management, cost tracking, membership tracking, and ROI assessment.

Salesforce Sync

Bidirectional sync management, field mapping validation, sync error resolution, and lead routing diagnostics across both platforms.

Data Operations

Bulk lead import/export, list operations, custom object sync, and data migration with full API governance including rate limiting.

MQL Handoff

Score threshold triggers, SFDC lead sync, lead assignment, sales notifications, SLA monitoring, and recycle workflows.

Governance

Tier-based approvals, audit trails, compliance enforcement, change safety guardrails, and rollout gates framework.

Key Marketo commands

/marketo-instance /marketo-audit /create-scoring-model /create-smart-campaign /diagnose-campaign /diagnose-lead-routing /bulk-export-wizard /launch-webinar /monitor-sync /configure-mql-handoff /lead-quality-report /observability-setup
19 hooks enforce API safety and change governance

Rate limit protection, quota tracking, change safety guardrails, rollout gates, and atomic JSON state management. Every mutating operation is guarded.

Ready to optimize your Marketo instance?

Start with instance discovery and get a full campaign health assessment with scoring and deliverability analysis.